Client Feedback Studies - Enhancing Your Business

An Educational Workshop for Managers and Directors

This one-day workshop provides a thorough explanation of client feedback studies and how to incorporate client feedback effectively into the business plan.

The benefits for managers attending this workshop is a full understanding of how client feedback can impact a firm’s business plan, how client complaints can be anticipated and avoided, and how direct cost savings can be made from knowing what clients actually want from a service or product range.

The session is non-technical and participative, with questions and discussion encouraged throughout. Hard copies of all course materials are included.

The workshop is run by Karen Shackleton, a director of Keith Shackleton Associates Limited. (See biography).

Workshop outline

• Clients and their opinions
• Feedback on different aspects of the business
• Types of feedback studies
• Example: structuring a third party feedback study
• Workshop: drafting an outline feedback study for participants’ own companies
• Dealing with complaints
• Incorporating feedback effectively into business plans
• Benefits of feedback studies

Suitable for:

• Managers and directors
• Marketing teams
• Client service departments

For further information, or to book this workshop, please contact Karen Shackleton.